We admit it. We’ve counted the number of friends who’ve wished us “Happy Birthday!” on Facebook and never read all the posts. When we intend to get thoughtful gift for close friends, we end up texting them instead. These days, it’s hard to be as thoughtful as we'd like. We started Muse Factory to amp up thoughtfulness.
As entrepreneurs-in-residence at Eric Schmidt's Innovation Endeavors, we interviewed hundreds of people worldwide about the most thoughtful and the crappiest gifts they’ve received. Using a "design-thinking" process we identified insights from people's stories to create AwesomeBox.
— Tony Deifell & Dana Underwood
Tony was featured in 7x7 Magazine as one of the "The Bay Area Visionaries Shaping Our Future." Previously: Chief Strategy Officer at KaBOOM! (doubled rev. to $20M). Lead Strategist, The Big Thaw: Charting a New Future of Journalism. Created "WDYDWYD?" - the hottest team-building meme in Silicon Valley" – WIRED Magazine. MBA, Harvard. Award-winning photographer and author.
Dana began his career as an electro-mechanical engineer, designing products from remote-control toys to microarrayers for biotech research. He then spent several years in sales and marketing roles. Dana also moonlights as a pro photographer. Dana earned his BS at Northwestern University and his MS & MBA at Stanford University.
Brendan is a senior product leader with experience ranging from highly scalable mature products to the testing and development of new ideas. Previously: 12 years at Microsoft on the Microsoft Exchange product line and as a senior engineer to incubate a new photo application. Senior software engineer for doxo, a cloud storage company. Founded Sepia Life, which developed web services and iPhone apps to help people connect with photo memories. He holds a patent with a Google engineer and designer at Tableau for “workflow and in-context e-mail recipient handling.” Brendan earned a Bachelor of Computer Science and Engineering from Bucknell.
She's worked in a broad spectrum of industries (including automotive, finance, entertainment and mass market) with clients from Italy, USA and Switzerland. She's a strong advocate of User's needs and visionary of a simple and frustration-free digital universe.
In the past years he has been working as digital art director for major brands (e.g. Lancia, Fiat, Jeep, Reckitt Benckiser...), studying in Italy, Australia and Japan. Pixel perfectionist, he believes in handcrafted design, tailored to each brand's needs.
